The old saying goes, “Innovation is about seeing the world not as it is, but as it could be.” But how do you know what ideas are worth exploring and what will stick?



Director of Alumni Engagement and Founder of the Crimson & Gold Trail Brian J. Elizardi explores how to identify market opportunities, build better experiments to test ideas and concepts, and be nimble in the face of uncertainty.


If you have an idea or concept you’ve been curious about, together we’ll explore how you can utilize design thinking and the discovery funnel to create breakthrough innovations and achieve a competitive advantage.