University Libraries - University of Denver

57:50

Zotero Workshop

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Zotero is a free, open-source bibliography manager. This workshop recording serves as an introduction to the basic functions of Zotero including setting up an account,…

06:46

Private company research - Part 2 - Duration:…

Private company research - Part 2 - Duration: 00:06:46

From Esther Gil

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This video shows how to access an Experian credit report for a local private company in Denver, Colorado, using Nexis Uni, a University Libraries subscription database.

03:08

Private company research - Part 1 - Duration:…

Private company research - Part 1 - Duration: 00:03:08

From Esther Gil

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This tutorial identifies and describes some of the sources you can use for private company research.

09:08

Using Mergent Intellect for public company…

Using Mergent Intellect for public company research - Duration: 00:09:08

From Esther Gil

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This video demonstrates using Mergent Intellect to find information for a publicly-traded company.

04:23

Porter's 5-forces analysis - Duration:…

Porter's 5-forces analysis - Duration: 00:04:23

From Esther Gil

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This tutorial demonstrates how to find industry reports from a publisher called MarketLine that include Porter's five-forces analysis in them.

06:53

Using First Research to find industry information…

Using First Research to find industry information - Duration: 00:06:53

From Esther Gil

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This video demonstrates how to find industry information in a University Libraries subscription database called First Research.

03:41

MKTG 4100 - Part 3 - Competitive Analysis -…

MKTG 4100 - Part 3 - Competitive Analysis - Duration: 00:03:41

From Esther Gil

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This third section of a 3-part tutorial demonstrates how to start an analysis of competitors for the competitive forces section of the macroenvironmental analysis of the…

06:57

MKTG 4100 - Part 2 - Identify Competitors -…

MKTG 4100 - Part 2 - Identify Competitors - Duration: 00:06:57

From Esther Gil

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This second part of a 3-part tutorial demonstrates how to find competitors using ReferenceUSA for the competitive forces section of the macroenvironmental analysis…

05:44

MKTG 4100 - Part 1 - Industry Research -…

MKTG 4100 - Part 1 - Industry Research - Duration: 00:05:44

From Esther Gil

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This first part of a 3-part tutorial demonstrates how to find industry information for the competitive forces section of the macroenvironmental analysis required in the…

09:33

How to navigate the [email protected] Research Guide -…

How to navigate the [email protected] Research Guide - Duration: 00:09:33

From Esther Gil

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This tutorial shows how to access and navigate the [email protected] Research Guide.