Joe Ellis Began his career in the NFL with the Denver Broncos as their Director of Marketing from 1983 to 1985. Joe Ellis rejoined the Denver Broncos in 1998 as the Broncos’ Executive Vice President of Business Operations. Joe acted in this capacity for 10 years. In 2008 Joe became the team's Chief Operating Officer. He maintained this position for 3 seasons, until on January 5, 2011, after 16 years with the Denver Broncos organization he was elevated to the position of President of the Denver Broncos.