Search for tag: "business innovation"
Xplore Workshop: Mapping a Customer Experience JourneyJoin Melissa Akaka, Co-Director of the Consumer Insights and Business Innovation Center and Academic Director of Project X-ITE, for a workshop on how to understand extended customer experiences by…
From Grant Gibson
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Engaging Ideas - Dr. Melissa Akaka, Collaborating for Value: How organizations and customers create value togetherIn this Engaging Idea, Melissa Akaka explores how innovation and value are most effectively fostered through joint partnerships among firms, customers and other stakeholders.
From Terry Zdrale
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