04:23duration 4 minutes 23 seconds
Porter's 5-forces analysis - Duration:…
Porter's 5-forces analysis - Duration: 00:04:23
This tutorial demonstrates how to find industry reports from a publisher called MarketLine that include Porter's five-forces analysis in them.
06:53duration 6 minutes 53 seconds
Using First Research to find industry information…
Using First Research to find industry information - Duration: 00:06:53
This video demonstrates how to find industry information in a University Libraries subscription database called First Research.
05:44duration 5 minutes 44 seconds
MKTG 4100 - Part 1 - Industry Research -…
MKTG 4100 - Part 1 - Industry Research - Duration: 00:05:44
This first part of a 3-part tutorial demonstrates how to find industry information for the competitive forces section of the macroenvironmental analysis required in the MBA@Denver Marketing 4100…